About Me

Hey, I’m Liz. Graphic Designer, brand specialist and founder of Caliba.

I care about delivering great design that can make businesses stand out and connect to their target market. And if you’re reading this, you probably care about that too. Everyone wants a brand to be memorable; colours that pop, a logo design that attracts the right audience, and I can help you to give your business that edge over its competitors. But brand building is not an overnight game, it’s about being consistent, online and offline. Your brand must build trust and embody your values. To do that, you need to lay strong visual foundations to build on. This is where I come in.

Why small is the new big

I founded Caliba in 2002, a home-based-design studio dedicated to helping brands reach their full potential through brand creation and awareness. I provide creative thinking and innovative design solutions to RECHARGE your brand, attract your target market and deliver your message effectively.

While the Caliba office is small, my personal approach is not only a more cost effective option, but will also ensure that you’re not just a number in a big brand agency. By working together one-on-one, we will see design projects through from initial concepts to final artwork.

Want to know how to take your business to the next level? Contact me now.

Liz Thompson Caliba Design & Branding

Random facts about Me

> I have one child, two dogs and one cat and I’m married to a MAMIL – middle-aged man in Lycra
> I have a passion for photography, especially astro, sunsets, long exposure and landscapes
> My music taste is very eclectic and ranges from Tool to Tori Amos to Top 10
> I love hiking, being out in nature and getting in some serious elevation
> I value a sense of humour; nothing beat a good joke and my sarcasm game is strong

About me

I was born and raised in the Mallee, in country Victoria before moving to Melbourne at sixteen. After graduating in Graphic Design from Swinburne, my first job was working in magazines for ACP Publishing, then in marketing materials for Connexion PR before diving into apparel and marketing at Globe International and Pacific Brands. Whilst I mainly worked in apparel design, I also worked in marketing collateral, advertising, print, packaging, point of sale and photo retouching. I started up my own freelance business in 2002 while still working full time and began to build a client base before working for myself full time in 2010. My clients now vary from corporates, SME’s to micro businesses including: PUMA, Everlast, Brand Collective, Scholl, Adidas, Florsheim, Mossimo, Superdry, Foresite, Train World, AOMC, Chev Car Club, Berlei, Impactiv8 and many more.


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