About Me

Hey, I’m Liz. Graphic Designer, brand specialist and founder of Caliba.

I care about delivering great design that can make businesses stand out and connect to their target market. And if you’re reading this, you probably care about that too. Everyone wants a brand to be memorable; colours that pop, a logo design that attracts the right audience, and I can help you to give your business that edge over its competitors. But brand building is not an overnight game, it’s about being consistent, online and offline. Your brand must build trust and embody your values. To do that, you need to lay strong visual foundations to build on. This is where I come in.

Why small is the new big

I founded Caliba in 2002, a home-based-design studio dedicated to helping brands reach their full potential through brand creation and awareness. I provide creative thinking and innovative design solutions to RECHARGE your brand, attract your target market and deliver your message effectively.

While the Caliba office is small, my personal approach is not only a more cost effective option, but will also ensure that you’re not just a number in a big brand agency. By working together one-on-one, we will see design projects through from initial concepts to final artwork.

Want to know how to take your business to the next level? Contact me now.

Random facts about Me

> I have one child, two dogs and one cat and I’m married to a MAMIL – middle-aged man in Lycra
> I have a passion for photography, especially astro, sunsets, long exposure and landscapes
> My music taste is very eclectic and ranges from Tool to Tori Amos to Top 10
> I love hiking, being out in nature and getting in some serious elevation
> I value a sense of humour; nothing beat a good joke and my sarcasm game is strong

About me

I was born and raised in the Mallee, in country Victoria before moving to Melbourne at sixteen. After graduating in Graphic Design from Swinburne, my first job was working in magazines for ACP Publishing, then in marketing materials for Connexion PR before diving into apparel and marketing at Globe International and Pacific Brands. Whilst I mainly worked in apparel design, I also worked in marketing collateral, advertising, print, packaging, point of sale and photo retouching. I started up my own freelance business in 2002 while still working full time and began to build a client base before working for myself full time in 2010. My clients now vary from corporates, SME’s to micro businesses including: PUMA, Everlast, Brand Collective, Scholl, Adidas, Florsheim, Mossimo, Superdry, Foresite, Train World, AOMC, Chev Car Club, Berlei, Impactiv8 and many more.

Clients

I have worked with Liz on several occasions.  Firstly for my initial logo/branding and 12 months down the track for my rebrand.  Each time the result has been fantastic, the end product amazing and the process smooth and easy.  All bases are covered - from design, to color scheme to fonts to printing. Liz is a delight to work with and makes my creative headache vanish.

I'm a working Mum who runs my own business, so it's been great to find someone I can relate to and who understands my business needs, my crazy working hours and works to my deadlines.  Liz is very approachable and it's easy to get the results you want through her work because she listens and takes feedback creating the desired changes when required.  An absolute pleasure to consider Liz part of my team.

I have found Liz’s work to be of a very high standard and she has always managed to meet tight deadlines that I have set.  Nothing I have ever asked of Liz has been too much trouble and I would have no trouble recommending her services to anyone!

I have worked with Liz over a number of years, developing fliers, artwork and advertisements. I think here work is first class and I find it a pleasure to do business with her.

Whenever I have the need for graphic design skills in my business I go straight to Liz from Caliba because I know that she will not only be able to convert my vision into reality, but she will be able to make it even better than I imagined.

Liz is a professional, experienced Graphic Designer who always delivers what we need and always on time. She manages to also fit in many Community Projects making her a valuable and popular member of the community. I highly recommend Liz from Caliba for Graphic Design and Marketing assistance.

For the last 9 months Liz has been producing company brochures and literature for Foresite Training and we’re very happy with the work she has produced for us. Liz is on the ball, incredibly responsive and quick to turn things around when we need them in a hurry.

About Me

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