I was approached by Turbo Superfoods to come up with new packaging for their product range as they were expanding quickly and what they had initially done was not making the cut. Many athletes swear by their products which range from protein powders to electrolyte powders. Their market is quite saturated but with a superior product, they needed packaging to pull some punches and reflect how awesome they are.
The brief was to make it stand out from the usual Protein Powders and appeal to the athlete market.
